Peter Bedding, PhD, developed SUCCEED® Digestive Conditioning Program® in 2003, combining his extensive work in equine nutrition with the practical horsemanship of company founder John Hall and veterinarian Frank Pellegrini, DVM. Their goal was to derive a real-world solution to the common condition of digestive imbalance in performance horses. The result of their efforts was SUCCEED®.

The secret to SUCCEED’s effectiveness is in the synergistic relationship of the component ingredients. First, they work together to ensure optimal delivery and impact, where needed. Second, the ingredients are formulated to address every aspect of optimal digestive health. The digestive process was dissected, to understand the role of each part, how modern care and feeding may affect it, and how nutrients are utilized to support it.

These nutrients were then assembled and SUCCEED® was born.